Jo Barnard is the Founder and Creative Director of industrial design and innovation consultancy Morrama. From the idea curation phase right through to manufacturing and distribution, she continues to push the boundaries of innovation with Morrama on a day-to-day basis in her work with both start-ups and scale-ups. Alongside championing of the role of sustainability to create a better design industry through the instigation of Design Declares, Jo is also one of the few female founders within the design, tech and product development industries. She has been featured in the Times, BBC CEO Secrets, WIRED, TechRound and has been named as one of the top 10 women to watch in tech and STEM. Outside of her work at Morrama, she is an Associate Lecturer at the RCA.