Joined Sony in 1992 and heads the Sony’s Design Team as of 2021. Started his career at Sony as an industrial designer and designed products such as Handycam, Walkman®, and AIBO. With working experience in Design Centre Europe, he headed the design team responsible for AI robotics such as the ‘aibo’ entertainment robot, the VISION-S prototype vehicle and ‘Airpeak’, a project for robotic drones, and other new business development projects and created not only products, but also services, brands, and communications comprehensively. Ishii has also served on the 2016/2021 iF Award jury and 2019 DFA Award.
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