Adam is an architect, designer and creative force behind FreeState, the award winning Experience Architects responsible for storyboarding some of the world’s greatest brands. Trained as an architect, he builds experiences for some of the most exciting and demanding clients in the world, from Sony and Samsung, to Virgin Atlantic and MTV, to Brookfield Property and the City of Blackpool. Adam’s singular approach to the art and science of placemaking begins with the belief in creating the ideal experience above all things. Placing the importance of people and their journey as centre stage, and exchanging the symbols of what are essentially the concerns of an elite for those of public art, urban regeneration and private commerce. Adam stands at the forefront of a very modern and multi-sensory wave of experience design.