is a London based design lab keen on experimenting with product design + art, creative branding, and developing limited edition products powered by creative thinking and innovation.'s team comes from a range of different backgrounds and industries, including fashion, watch and jewellery, accessories, wearable devices, and the package design industry, with expertise in art + design thinking and design for manufacture.

Since was founded in 2019, one of their main goals has been to develop innovative products experimenting with, wherever possible, sustainable materials, unusual innovative materials, and to be a part of a circular economy.