FLOOR_STORY is a maker of beautiful rugs with an eye on craft and unique design. Based in London's Shoreditch district, FLOOR_STORY’s showroom is home to hand-made rugs that prove its off-beat approach to rug design creates the very best results. Through the championing of young design talent and collaborations with established designers, FLOOR_STORY founded by Simon Goff in 2015, has built a unique and sometimes left field collection of beautifully made rugs. Standing alongside discoveries made on regular sourcing trips to rug meccas, as well as a series of in-house designs, FLOOR_STORY rugs truly celebrate both diversity and creativity.
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