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100% Design

First staged in 1995, the show is the commercial cornerstone of the London Design Festival, with 27,387 visitors to the show; taking place in one of London’s most inspiring venues, Olympia London.

100% Design, the UK's largest trade show for architects and designers, returned to Olympia, London from 20-23 September for its 23rd edition. The show welcomed hundreds of exhibitors and more than 27,000 visitors to Kensington, helping to foster relationships between some of the world’s biggest architects, designers, specifiers, retailers and developers.

Each year 100% Design adopts a theme, which is reflected across its installations, features, talks programmes and show design. For the 2017 edition this was ‘Elements’, which considered everything from the fundamentals of design to the component parts that make up a product.

With the latest UK product launches from an extraordinary array of brands and designers, 100% Design occupies a crucial place as the commercial heart of design in the UK. With five distinct sections, Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands, 100% Design is unique in its cross-sector appeal to design professionals.

Talks With 100% Design has also garnered worldwide notoriety as one of the most comprehensive and well-attended free seminar programmes in the UK. Partnering with leading design powerhouses such as the Design Museum and RIBA the talks focused on quality and depth, with agenda-setting discussions exploring trends in contemporary practice and the future of design.

100% Design

100% Design is the original destination for designers in London and has an established history of providing a platform for emerging talent. Some of the UK’s most well-known designers made their debut at 100% Design, including Barber & Osgerby, Tom Dixon, Benjamin Hubert, Ella Doran and Jamie Anley.

100% Design was first staged in 1995. Today, the show attracts more than 27,000 visitors including architects, designers and interiors specialists.

Featuring an unrivalled talk’s programme, bespoke installations and a curated selection of world-leading international brands, 100% Design is the dedicated meeting place for design during London Design Festival.

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