Type Tasting previews Wine & Type Tasting event

Type Tasting

Type Tasting is an innovative type studio founded by author Sarah Hyndman who delivers unique and entertaining events, talks and typography workshops. Her mission is to change the way we think and talk about typography by making the topic relevant, fun and exciting for everybody. Type Tastings are packed with originality, humour, a dash of theatre and lashings of audience participation.

Sarah is the author of 'Why Fonts Matter' (Penguin/Random House) and 'How to Draw Type and Influence People' (Laurence King). She has given a TEDx talk, speaks at events around the world including SXSW, and is a regular guest on radio and television (BBC Radio 4's Word of Mouth with Michael Rosen, Saturday Live, Today, Channel 4's Sunday Brunch).

She works on collaborative studies with the Crossmodal Research Laboratory at the University of Oxford, the most recent was published earlier this year. She is known for her research into multisensory typography and for her interest in the psychology of type.

Before setting up Type Tasting Sarah ran a design company for ten years, she has an MA in Typo/Graphics from the University of the Arts London where she also taught Experimental Typography.

Type Tasting has been featured by CNN, Creative Review, Dazed & Confused, Eye, FT, Guardian, iNewspaper, It's Nice That, New York Times, Sunday Times, The Times and Wired.

Type Tasting clients include 1HQ, adidas, Autotrader, BBC, British Academy, BumbleBizz, D&AD, Ecole Intuit Lab Mumbai, Grafia Finland, Heston Blumenthal, Interbrand, Monotype, Museum of Brands, Springetts, Virgin Active, Wellcome and WGSN.

Please get in touch to book a talk, workshop or event for your organisation.