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Fitzrovia Design District

Fitzrovia has a long and diverse history of design innovation across a wide range of design disciplines. It hosts some of the world’s most long-standing design houses and the most innovative start-ups and independents. The area is a recognised creative hub. Its natural stimulus nurtures the finest in British design.

Fitzrovia has a proud history as the home to London’s creative giants over the last 400 years such as John Constable, Augustus John, Walter Sickert and Nina Hamnett. Their legacy created an area that has nurtured creativity and has made Fitzrovia the destination place for the best in British design.

Today it attracts companies on the forefront of innovation such as Facebook, Netflix, along with the world’s most respected designers, creatives, architects, galleries, artists and scientists. It is also home to leading flagship homeware stores, no fewer than 25, such as Heal’s and Habitat and global leaders in architecture and design, Arup.

Fitzrovia’s unique position in Central London has its own style and character where large global companies sit alongside small independents and a diverse local community, with its vibrant cafes and restaurants.


Fitzrovia Design District

Fitzrovia has a proud history of being home to artisans, authors and artists who have shaped the area and the world. The area is a recognised design hub emanating creativity that is a stimulus to nurture and attract the finest in global design.

Its distinctive personality sees design-led independents sit alongside world-leading retailers, organisations and universities. Today, Fitzrovia is home to London’s food quarter as well as 25 flagship stores on Tottenham Court Road.

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