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BOTTLETOP have teamed up with KRAUSE ARCHITECTS and AI BUILD to create a ground breaking installation that re-imagines the future of ecologically responsible construction through zero waste design. Robots have 3D printed the store using REFLOW filament, which is made entirely from plastic waste.
British sustainable luxury fashion accessory brand BOTTLETOP has launched an exciting new ecological design partnership with KRAUSE ARCHITECTS and AI BUILD, a global leader in large-scale 3D printing technology.
The first project is the ground breaking BOTTLETOP flagship store at 84 Regent Street, which re-imagines the future of ecologically responsible construction through zero waste design. The most advanced KUKA robots have printed the store interior using REFLOW filament, which is made entirely from plastic waste. The raw material undergoes a process of washing, shredding and extrusion to transform into up-cycled filament.
The 3D printed store concept, inspired by Paolo Zilli, is a world-first in retail and contributes to a broader positive ecosystem, in line with the values upon which the BOTTLETOP brand and collection are based; those of sustainable luxury, ethical design, technical innovation and cross-cultural collaboration.
BOTTLETOP Co-Founder Oliver Wayman explains: “For the first time, visitors to our store will be able to witness the sustainable use of this technology first hand while shopping the BOTTLETOP collection and learning about the mission of the brand.”
The design vision for the space is completed by flooring made from up-cycled rubber tyres, a bespoke in-store scent from renowned perfumer Timothy Han, and a series of bespoke playlists from record producer Mario C, the visionary behind Beastie Boys and Bjork recordings, who produced the BOTTLETOP BAND album featuring Carl Barat (Libertines), Matt Helders (Arctic Monkeys) and Gruff Rhys.
Wayman continues: “The store offers an inspiring immersive experience that blends future-facing ecological conscience with time-honoured craftwork, through which our customers can truly learn about BOTTLETOP’s award winning collection and our vision for the future.”
The design creates the perfect backdrop for the BOTTLETOP collection, which features intricate hand craftsmanship in signature materials including up-cycled metal and Amazon zero deforestation leather.
Continuing the theme of innovation in sustainable materials, on 17th September, Bottletop will launch The Techstyler x Bottletop Speaker Series - Innovation in Fashion. The first talk will explore 'Sustainable Materials for Design', what we mean by sustainable materials in product design, what makes a material sustainable and how brands can adopt sustainable materials without compromising on aesthetics and function. The talk is free, but places are limited. For tickets visit Eventbrite.
