18-26 September 2021
18-26 September 2021
Grosvenor Britain & Ireland creates and manages high quality neighbourhoods that are great places to live, work and visit. Our diverse property development, management and investment portfolio includes Grosvenor’s London estate of Mayfair and Belgravia and other developments in London, Oxfordshire and Cambridgeshire.
We are part of the Grosvenor Group, one of the world’s largest privately-owned property companies, which develops, manages and invests in property in more than 60 cities around the world.
As at 31 December 2018, Grosvenor Britain & Ireland had assets under management of £5.3bn.
Camille Walala returned to LDF in a characteristically colourful manner. The French-born designer was commissioned by Grosvenor Britain & Ireland to energise and enliven South Molton Street, in the heart of London’s West End, with a bold and beautiful family of street furniture.
Combining head-turning colour and geometric shapes in monumental proportions, the result was Walala Lounge, a set of 10 sculptural benches, accompanied by planters – some freestanding and some integrated into the structure of the benches – and a series of oversized flags that were strung, bunting-style, from shopfront to shopfront, converting the area into an immersive corridor of colour.
Fully pedestrianised and lined with British and international boutiques and cafes, South Molton Street was transformed into a place to pause.
Walala’s vision was to create an open-air urban living room – a place for people to come together to chat and relax in central London – with a burst of colour and irrepressible joy. Walala Lounge comprised of an unpredictable array of cuboids, cylinders and arches made from brushed steel and Tricoya® MDF, while a number of the designs incorporated planters and rug-like bases to enhance their engaging, home-like appeal.
As 3D sculptural objects, the benches and flags marked Walala’s continuing evolution from two to three dimensions – a process which began in 2017 when she created Villa Walala in Exchange Square, Broadgate as a Landmark Project for the Festival, that took the form of a playful castle installation constructed from soft vinyl building blocks.
Supported by Grosvenor Britain & Ireland and City of London.
