Time for Tea by Scholten & Baijings
15 — 23 Sep 2018
Interiors & Furniture
Fortnum & Mason
181 Piccadilly, St. James's
Scholten & Baijings invited visitors to immerse themselves in a daily tea ritual, held throughout the nine days of the Festival, on the first floor of the historic Fortnum & Mason store in Piccadilly.
Using more than 80 products, designed by companies from across the globe, the installation delivered a unique take on the ritual of tea, set across a series of tables. Designer Stefan Scholten said the collaboration with Fortnum & Mason presented a great opportunity for a colourist. "The setting we will create especially for this occasion will be a field of green hues that encompasses furniture, accessories and limited- edition products, where 300 years of tradition will meet contemporary Dutch design." Fortnum’s iconic Eau de Nil colour provided the inspiration for the installation, with all furniture and products designed by Scholten & Baijings bearing the distinctive green hue. The marble floor and tables in Eau de Nil were produced by the Italian marble manufacturer Luce di Carrara, while the long grey wool Grid curtains were woven in the UK for Maharam, the American textile company, and special green upholstered chairs were furnished by HAY, Moroso and Karimoku New Standard. Moreover, in collaboration with Fortnum & Mason, 1616 / arita japan and Maharam, an exquisite porcelain tea set was been developed for the occasion in the Arita region of Japan, renowned for its fine porcelain since the 17th century. Fortnum’s is famed for beautiful, fun and whimsical design and it’s this passion for the exceptional that has been at the heart of the brand for three centuries. “We are thrilled to be partnering with London Design Festival to celebrate the capital’s status as the global centre of design and are excited to house the installation and give a platform to Scholten & Baijings around the topic of the ceremony of tea – a subject very close to our hearts.” said Zia Zareem-Slade, Customer Experience Director, Fortnum & Mason. Supported by Fortnum & Mason.