From Fighting for Attention to Earning Attention in Brand Design
Global Design Forum
20 Sep 2022
Graphic Design & Visual Communications
Victoria & Albert Museum
In conversation with Diana Alcausin (Associate Creative Director, WeTransfer), Chris Twining (Kering at Dentsu) and Christie Morgan (Digital Artist).
• How can mindful product design and brand advertising work in unison to deliver superior online experiences that people want to engage with? • Designing for creators: developing campaigns for new generations of creatives that are increasingly driven by visual aesthetics and simplicity • Designing for digital trust: the importance for tech companies to not compromise privacy and harness data transparently