Collaboration in design: making the most of working with others

Collaborations present myriad opportunities for both businesses and designers. Businesses often look to individuals or teams with a unique style or perspective to create something innovative for their customers. For designers, collaborations can build their profile and allow them the opportunity to work in a different way. However, collaboration is not without its risks. Whilst clever design is important to any business, combining brand names and aesthetics goes to the heart of its identity. Businesses and designers alike will look to preserve their style, aesthetic and values as part of any collaboration. Join world-renowned design businesses for a panel discussion chaired by our Head of Brands and Designs, John Coldham with • Sara McNeill, Head of Licensing, Merchandising, Partnerships – Office of the General Counsel at Aston Martin Lagonda; • Gareth McNeil, Director of Industrial Design & Innovation at Joseph Joseph; and • Martin Darbyshire, Founder and Chairman of tangerine. The panel will celebrate the benefits of collaboration, compare notes on how to avoid things going wrong, and discuss how best to navigate a collaborative relationship to make the most of the opportunities it can provide.