Co-creative Partnership with AI: Shaping the Future of Design and Creative Work

Elizaveta Stolyarova is a multi-disciplined creative professional, specialising in art direction, graphic design and branding. Her innovative approach involves the intersection of visual language and technology, resulting in contemporary brand identities and personal ventures. One of her notable projects is "Time and Motion Studies," a meticulous exploration of overlooked movements within daily household chores. This endeavour pays homage to the motion studies pioneered by Frank Gilbreth. During World War I, Gilbreth's task was to optimise the hand assembly of small arms, achieved by capturing even the slightest gestures of workers using motion capture technology. Drawing inspiration from Gilbreth's work, Elizaveta's project aims to draw attention to commonplace tasks, revealing the time and effort typically invested in them. In this work she intended to push the boundaries of traditional documentation and visual language. Elizaveta manages to achieve this through techniques such as long exposure photography and modern innovations like Virtual Reality. Unlike Gilbreth, my goal isn't to reduce actions but to spotlight and present them visually". This project resulted in a captivating series of photographs and a neon sculpture that visualises hand movements on a life-sized scale. Presently, Elizaveta Stolyarova delves into the intersection of Artificial Intelligence (AI) and creativity, investigating the potential of collaborative partnerships between AI and creative professionals. Her research explores how these partnerships could revolutionise existing brand and design frameworks, as well as the future landscape of designer education. Through a series of experimental projects and workshops, she engages fellow practitioners in this exploration, aiming to demystify the complex and ambivalent feelings designers have toward AI. Elizaveta recognizes the mixture of frustration, fear, and excitement that AI evokes in designers and creatives alike. Her overarching objective is to provide clarity through her project, helping creative professionals position themselves more effectively while gaining crucial insights into this evolving field. In her upcoming lecture for the LDF, Elizaveta Stolyarova aspires to share her insights and open a dialogue about the integration of AI in fostering creativity. By doing so, she hopes to equip her audience with an understanding of this transformative partnership, facilitating more informed and empowered creative practices.