First is architecturally trained with a master’s in urban planning and expertise in narrative design. First's work offers thought provoking user engagement through harmoniously connecting three core themes: people, place and story. First has over 10 years experience working as an architect, creative and project manager in the built environment and creative sector. She has worked with clients such as the crown estate, Heineken, Unilever, Lexus, Liberty, and Adidas in various scales of projects, from product launch to housing redevelopment. First's most recent role saw her as the Head of Programme at New London Architecture, leading the curation of key topics in the built environment including Net Zero, Housing and Planning. She is currently working on her project ‘Vertical Farming Intervention for Unused Spaces’ that was funded by the Foundation for Future London for its initial research.