Partners: IPA

Our mission is straightforward: to promote the value of our agencies in membership. We do this in two ways: firstly, by acting as a spokesman and representing our members on issues of common concern; and secondly, by contributing to their professional operation via our range of advisory, information and training services.

The IPA represents agencies and only agencies; Not clients, advertisers or media owners. So our focus is single-minded when it comes to promoting the best interests of our members. The IPA has over 260 of the UK’s brightest and best agencies in membership, from a broad range of disciplines, who between them handle an estimated 85 per cent of all UK advertising spend.

How does the IPA operate?

On a day-to-day basis we operate in a similar way to our agency members. Each IPA department manages a key aspect of the business, from Research to Creative, Production to Media, and, through a dedicated group of agency people and groups , is able to develop thinking and appropriate policy, publications, events and a range of support services for that part of the business. These different groups then report into the IPA Council which is responsible for the IPA's overall strategy and direction.