Partners: Iittala

Iittala Group is a leading company in modern Scandinavian design. The Group has a strong position on its home markets in Finland, Sweden, Norway and Denmark with its brands Arabia, Hackman, Iittala, Fiskars, BodaNova, Höganäs Keramik, Rörstrand, Raadvad and Høyang-Polaris. Internationally, Iittala Group focuses on creating growth through the Iittala brand and the Iittala stores and employs approximately 1,400 employees.
Iittala Group is part of the international Fiskars Corporation.

Premium Scandinavian design, Iittala has a unique heritage, and a belief in durable, useful and universal objects. Iittala is 'Lasting design against throwawayism.'
www.iittala.com | www.myiittala.com

Where it all started:
The roots of Iittala date back to 1881 when a glass factory was established ina village of the same name in southern Finland. Their breakthrough came in the early years of Modernism an functionalism in the 1920s and 1930s. Today although Iittala is much more than glass, the thinking that became the basis of Scandinavian modernist design still drives the brand: Combine design insight with craftmanship to offer the world lasting design against throwawayism.

Quotes:

"Smash the dinner sets" Kaj Frank (said in opposition to gold decorated dinner sets).
"The end user decides the use" Aino and Alvar Aalto (They believed design should be humanising and refused to show how objects should be used, letting the user, freely interpret the origins and the function).