100% Design announces features and installations for its 2017 edition


by 100 percent design



From an immersive entrance feature curated by design writer Max Fraser to the pivotal central bar and surprising features across the five distinct show sections, each installation explores the this year’s unifying theme of Elements.

The bespoke features complement the presentations of hundreds of exhibitors, showcasing the very latest products across the 22,000 sqm grand hall at Olympia, which is flooded with natural day light. Whether in Design & Build, Interiors, Workplace, Kitchens and Bathrooms or Emerging Brands, many of this year’s displays have also been inspired by the show’s theme.

Max Fraser’s entrance feature brings together an edited selection of iconic products from the past and present, celebrating an element of each which boasts intelligent design solutions, sophisticated tooling or innovative production techniques. The aim is to spotlight just one aspect or detail, informing the visitor about the hidden research and development that goes into a product.

A symbolic juncture at the heart of both the show itself and the wider design industry, the Central Bar at 100% Design has always been a hub for networking and professional engagement. Focusing on this year’s theme Elements, Sally Hogarth has designed a seating area which features upright blocks in geometric shapes to create an abstract city skyline. Also defining the area and providing a moment of shelter are some greenery and foliage, which adds a metropolitan feel and seamlessly adapts with the environment.

Taking inspiration from mosaics and the show’s theme, the feature in the Kitchens, Bedrooms & Bathrooms section showcases tiles by Kaza Concrete in an interactive setting. Forming the word ‘Elements’, each letter focuses on an element in design; line, shape, texture, form, colour, space, detail and craft.

Ross Bennett has brought his knowledge and experimentation with materials to our Design & Build bar. In this ‘London’ edition of his series, he mixes pitted concrete, oak, and more playful materials such as rubber mac, the waterproof material perfected in London by Charles Macintosh and Thomas Hancock.

New talent Benjamin Craven, who exhibited earlier this year at the One Year On showcase at New Designers, is designing a bold display of fabrics for the Auditorium Café.

Furniture brand Arper hosts, for the second year, the digital hub of 100% Design - Arper Bloggers Lounge.

Abstracta is creating a calm and peaceful atmosphere at the restaurant of the fair. The acoustic panels of the Swedish brand come in geometric and elegant shapes in nuanced and subtle colours. The sound-absorbing panels and modules can be assembled in a virtually infinite number of ways.

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