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Design Entrepreneur Medal: Jane ni Dhulchaointigh

Jane ni Dhulchaointigh, the inventor of Sugru was awarded the inaugural Design Entrepreneur Award. The Design Entrepreneur Award seeks to reward individuals with a business flair to their design approach.  

Jane Ní Dhulchaointigh is an Irish entrepreneur who invented Sugru during her post-graduate degree. Ní Dhulchaointigh studied an MA in product design at the Royal College of Art, where she conceived the idea for the substance in 2003 while using mixtures of standard silicone sealants and sawdust in her work.

Dhulchaointigh stated at the time, “I don’t want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me.”  She then spent the next five years developing Sugru: a Play-Doh-like substance with waterproof, adhesive and heat-resistant qualities, which sets at room temperature. Launched in December 2009, all 3,000 packets rapidly sold out, rapidly multiplying production to twenty times that scale.

Sugru was listed at number 22 in TIME Magazine's top 50 inventions of 2010, above the iPad, and today there are 175 countries around the world using Sugru to expand the life of items and fix everyday objects.

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