Samsung The Frame X Saatchi Art




10am - 6pm Thurs - Mon

Free Event



Samsung The Frame X Saatchi Art

Working in collaboration with world renowned designers, Samsung have a proud history of creating products designed and engineered to deliver the perfect balance between life and style.

This year sees Samsung’s introduction of The Frame. More than just a TV; The Frame is the result of a 2-year collaboration with acclaimed designer Yves Behar, transforming the television into something truly personal.

The Frame is the first intelligent display that blends the functionality of a TV with the design, style and appearance of a framed piece of artwork – using Samsung’s Art Mode technology to accurately replicate the qualities of printed and painted artworks.

Now, when you’re not watching your favourite TV show, you can choose to display your own photos or access artworks via the Art Store. Choose from pieces by established and upcoming artists, specially curated by international organisations, galleries and museums, including Artspace, LUMAS, Magnum Photos, Sedition and Saatchi Art.

The Frame makes it simple to customise the presentation of art to fit your space. And by detecting the ambient light and automatically balancing the screen’s brightness and colour tone, you can see your art how it was meant to be seen.

To experience The Frame for yourself, as well as view the work of young artists on display, visit The Samsung The Frame X Saatchi Art Gallery.

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