A Place Called Home




Free Event

Landmark Project

Airbnb collaborated with the London Design Festival and a series of incredible designers for 2014's Landmark Project in Trafalgar Square.

What does ‘home’ mean to you?

What are the subtle differences that differentiate a house from a home? How can we manipulate design and environmental elements to make us feel more at home?

All these questions and more were addressed by four highly acclaimed designers – Jasper Morrison, Patternity, Raw Edges and Studioilse – for the project A Place Called Home. The designers were asked to provide their own personal vision of a room to intrigue and amuse visitors to Trafalgar Square. The four ‘homes’ appeared to be similar in construction from the outside, but have their own identity, hinting at the unique, creative interiors within. The project was supported by Airbnb, an organisation that believes that by blurring the boundaries between the idea of public shareability and our sense of private space we can cultivate a feeling of belonging—for anyone, anywhere.

The designers explained how they have applied their unique and idiosyncratic interpretation of the concept of home to their structures, for visitors and the general public to explore and interact with:

Jasper Morrison

Renowned British designer Jasper Morrison, well - known for his subtlety in design, created an amusing home based on a pigeon fancier’s house, ‘because who else would choose to live in the middle of Trafalgar Square?’ he says. Morrison used this fictional character to illustrate a vision of a simple, ordered interior as the habitat for a person dedicated to uncomplicated pleasures. Set amongst the minimal designs of Morrison’s furniture, the pigeon fancier’s hobby paraphernalia was evident throughout the interior with curious objects, pigeon portraits and a dovecot mounting on the façade of the house. The small building was complete with external perches and roosting boxes for the birds.

Raw Edges

The London based innovative design team, Raw Edges, created an interior which had the ability to transform its internal space to create different rooms within a home at different moments. Using a movable archive system as their inspiration, Raw Edges’ playful design created a space which was versatile and surprising. With the turn of a handle on one of the three separate panels, accessible via a single veranda, rooms could be ‘opened up’ to reveal the interior spaces; bedroom, living room, kitchen and bathroom - as and when they were needed. The design showed how, with limited space and an imaginative approach, it’s possible to make the most of even the smallest living area within a densely populated city.

A central pendant light acted as one of the defining features in each room and sole light source. Whimsical details included a shower head which doubles up as a shelf for the kitchen. Decorative elements such as wallpaper and curtains were transformed to change the atmosphere from each room.

Studio Ilse

Ilse Crawford is a designer, creative director and academic who was awarded an MBE for services to interior design. Her design company, Studioilse, created a space which challenges visitors to respond to the questions of what home means to them. Referencing daily home rituals, which will be familiar to everyone, Studioilse designed a space which elevated the mundane yet comforting aspects of home life in a playful and poetic way. Visitors heard a soundtrack of background noises such as a kettle boiling, doors slamming, cutlery rattling; through openings in the house, visitors also caught the smell of home, a bespoke fragrance developed for the project by the studio together with fragrance expert Azzi Glasser. Two of the walls showed film projections with project images of household objects and rituals, which take place throughout the day in every home, spanning all cultures and social spectrums. On the floor of the house there was a question: ‘What does home mean to you?’ Visitors responded via a live twitter feed to share their own ideas.


British design pioneers PATTERNITY use pattern in engaging and inspiring ways. For ‘A Place Called Home’ the design studio created an installation that was both visually striking but also digged beneath the surface of pattern to tell worthwhile stories about the world around us. The interior of the house was occupied with a trio of giant kaleidoscopes which symbolically reflect the world around us through repeated pattern. Cut through the structure, each kaleidoscope used the fundamental building blocks of life; circles, lines, triangles and squares to create an interactive installation which the public could peer into and play with.

Ben Evans, Director of London Design Festival said: ‘We all live in a house and are conscious of other people’s homes. This project offers four contrasting ideas of home that will make you think more about how you live with design.’

Brian Chesky, CEO of Airbnb said: ‘As a design-led company with a creative community of hosts and travellers, we believe in the power of design to create meaningful and memorable experiences. The chance to partner with the London Design Festival to celebrate these ideals, in one of the world’s most creative capitals, is an amazing opportunity for us.’

London Design Festival

Over nine days in September, the London Design Festival feature hundreds of events taking place across London, showcasing the city's pivotal role in global design. The London Design Festival 2018 will be held 15-23 September, featuring over 400 Partners, Landmark Projects, and V&A Commissions.

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