SIT LESS, PLAY MORE

Sep

14-22

2013

10am - 6.30pm Mon, Tues, Wed and Fri, 10am - 10pm Thurs, 10am - 6pm Sat, 12pm to 6pm Sun

http://www.boconcept.co.uk

Exhibition

SIT LESS, PLAY MORE
We have given 10 amazing designers our iconic Imola chair to redesign using the theme SIT LESS PLAY MORE.
Visit us at our Tottenham Court Road Store all week to see a stunning display of design and join us on Thursday 19th September 6pm-10pm for the private view

This September BoConcept’s latest campaign focuses around fascinating our customers, drawing them into the brand with elements of surprise, humour and curiosity.

To tie in with this and London Design Festival we are inviting 10, designers to redesign the Imola chair, thinking of the theme: Sit Less; Play More

The 10 redesigned pieces will then be displayed in store during the London Design Festival week 14th - 22nd September, with a private view party on Thursday 19th September 6pm - 10pm to invite customers in to the store and experience the BoConcept brand and take part in an exclusive auction of all the redesigned chairs. All proceeds from the auction will go to charity, Kids Company.

BoConcept is the brand name of Denmark's most global retail chain of contemporary, customised and affordable design furniture and coordinated accessories. BoConcept has been designing and manufacturing furniture for more than 60 years.

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