100% Design boasts the most well attended and comprehensive seminar programme in UK design, seeing more industry names and issues discussed than any other design event. This month we will be listing our speakers comments ahead of their discussions at the show.
Our talks programme for 2015 will examine the power of colour, and is organised by Claire Barrett in collaboration with leading international colour psychology expert Karen Haller. Alongside the visual we’ll examine the other senses too – how through touch, smell, sound and taste, our lives can be positively influenced by design to create stimulating environments that improve productivity and creativity while supporting us emotionally.
Recently, 100% Design spoke all things colourful with Karen Haller - we wanted to know what she was most looking forward to, even asking which WGSN colour she preferred!
Which talk(s) are you most excited about seeing at this year’s 100% Design?
I was very fortunate to work alongside Claire from Caro Communications in the curation of this year’s series of colour talks. My aim is to see as many talks as possible so I’ll be camping out for the entire four days! And I’m taking part in two of the talks myself relating to colour psychology.
Which of the 12 100% Design and WGSN colour trends do you prefer?
As a colour specialist to pick one colour is almost impossible… my favourite colour is orange so I’m going with mango orange. It’s bright, happy, vibrant and fun!
Why do you attend design trade events, and what are you hoping to get out of this year’s 100% Design?
I love not only seeing the latest designs, I admire designers who dovetail function and form with the emotional connection to colour, creating the holistic whole.
What advice you would give to new designers when working with colour?
Colour is the first thing we see and emotionally connect with so use colour to influence feelings, mood and most importantly behaviour. This is the basis of colour psychology.
karen haller colour & design consultancy