by London Design Festival
The winning ideas were uniformly inspiring. They ranged from environmental challenges to using art to raise social awareness of important issues.
Each of the winning entries will be exhibited during the London Design Festival at Somerset House, built by Pixie Labs with the exhibition designed by Bureau de Change.
Helen Lawrence, Head of Creative Agency Development at Twitter UK, commented:
"This is the first year we've run #PoweredByTweets: The Challenge and we were blown away by the effort and hard work that went into the ideas. Twitter is a powerful platform that is used in so many unexpected ways, and this project has definitely reinforced that. It is incredible to see innovation like this, powered by Tweets, that could genuinely impact the way we live our day to day lives."
SOLVE A PROBLEM
First prize: Pigeon air patrol
Winners: Pierre Duquesnoy and Matt Daniels
How could Twitter be used to monitor the quality of air and reporting back in real time on Twitter? The answer might not seem obvious but we thought it was a flock of pigeons. Each pigeon will be equipped with a backpack capable of measuring carbon monoxide and nitrogen dioxide levels in the atmosphere.
Second prize: #WordWatching
Winners: Mark Carroll and Alex Willimott
The top three words of 2013 were heavily influenced by internetisms: ‘404’, ‘hashtag’, ‘fail’. In 2014 that went even further. The number one ‘word’ was a symbol — the heart emoji. #WordWatching will ask, how do we keep up with language and how does it evolve?
Third prize: #TweetTaps
Winners: Kate Waters, Perry Price, Pat McCaren, in partnership with WaterAid
How can we use Twitter to keep people engaged after they’ve donated? After pledging a monthly donation to WaterAid, users are assigned a #TweetTap to indicate that they’ve chosen to support, for example a tap in Muele, Mozambique. This Twitter-enabled tap will then update the donor on how much water has been produced and the impact it’s had on the local community — creating a shareable, tangible result and a stronger bond with the donor.
CREATE SOMETHING BEAUTIFUL
First place: #PutRedBack
Winners: Vincent Versluis, Florian Hollander and Oliver Dennis – Cheil
Across the UK, there is a shortage of blood. By law, gay men are not allowed to donate blood. We think everybody deserves the right to help another human being. That’s why we want to help create a beautiful interactive art piece that uses Twitter and the London Design Festival to fight for this human right. The exhibit will feature a flag-shaped installation filled with different colour liquids resembling the rainbow flag. With each Tweet, we will add a symbolic drop of “blood,” slowly putting red back in the rainbow.
Second place: The social mindscape
Winners: Adeola Akande and Eloise Parfitt – Guy’s and St Thomas’ Hospital, London
Chemotherapy can be a traumatic and exhausting, #mindscape will provide an uplifting distraction from the natural anxieties of waiting and receiving treatment, which can span months if not years. Harness the power of Twitter to enable cancer patients receiving chemotherapy to communicate non-verbally and create a visual #mindscape they can collectively enjoy in real time.
Third place: Word By Word
Winners: Jeremy Garner, Dom Fisher, Yvain Granier, Pierre Briffaut and Albert Seleznyov – Hive Works
Use Twitter to reveal a previously unreleased book word by word. Each word of the book is ‘released’ by Twitter in real time. As a Tweet appears somewhere in the world containing the next word of the book, so Word By Word will release the book’s next word — until the entire book has been gradually revealed. The centrepiece in the exhibition is a typewriter, which types the next word in the manuscript whenever a Tweet is detected that contain it. The manuscript is revealed gradually on one long scroll of paper.