The 22nd edition of 100% Design has opened with a bang and Olympia London is rocking as trade professionals and press flood through the doors. Award-winning architect Asif Khan opened the show alongside Director of the Design Museum Deyan Sudjic and Show Director Will Knight, standing atop the vibrant Design Path sponsored by Hakwood.
After the press tour, we were treated to an engaging and insightful talk by Asif Khan, speaking at the Auditorium sponsored by LG Display and designed by Miska Miller Lovegrove. Khan spoke with the British Council’s Sarah Mann about some highlights from his career so far, upcoming work for the new Design Museum and his commission for the Museum for London with Stanton Williams. Collaboration was the buzz word and the interesting tensions and sometimes surprising results which come about when working in partnership with another creative individual.
The Talks with 100% Design programme continued upstairs in the Forum sponsored by RIBA Appointments, which kicked off with a talk on brand-building and is hosting talks with more of a focus on professional development.
Another feature drawing in the visitors is the new OLED Light artwork created by Ron Arad with LG Display. His brand new work, Envelopes, can be seen on their stand alongside examples of this innovative lighting possessing very unique qualities. Ron Arad is speaking tomorrow at 1:45pm in the Auditorium where you can be sure to gain a deeper insight into the creation and thought process behind this exciting new collaboration.
100% Design runs 21-24 September and there’s still time to register in advance here: https://registration.n200.com/survey/2tsnvdq4zojsq
For more information click here: http://www.100percentdesign.co.uk/welcome
First staged in 1995, 100% Design is the commercial cornerstone of the London Design Festival, with 26,211 visitors to the show (BPA audited) across 4 days in September; taking place in one of London’s most inspiring venues, Olympia London. Visiting the award-winning show is a unique audience of architects, designers, specifiers, retailers and developers, as well as multinational companies looking to source directly for their latest projects.
As the outstanding meeting place for business and design, 100% Design features an unrivalled talks programme; Talks with 100% Design, bespoke installations, and showcase of carefully curated world-leading brands.