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HACKOFF!! An exploration of digital and traditional communication

Posted on: 25 Sep 2016

Installations by Liz Wellstead and Massimo Casagrande explore the connection between traditional forms of communication, such as handwriting, juxtaposed against social media and how it has become our principal method of communication in 2016.

Wellstead: ‘People are moving away from handwriting, therefore I wanted to celebrate the aesthetic of handwriting and to show how social media and handwriting can merge together. Through the installation, I encourage visitors to handwrite their most recent social media post on postcards, which I then place on the gallery wall. These are then posted onto Instagram, taking the communication back to its origin but with added personality.’.

Casagrande created several logos for the Festival, he explains ‘I combined Sailor Jerry’s  tattoos,  social media icons and emojis to represent the users as ‘digital sailors’. Like sailors travelling to many places, people go surfing on the internet. Turning sailors’ iconography such as snakes and tigers into digital images like phone cables, signs for battery levels and emojis, the installation explores the influence of social media communication.’

The installations illustrate the influence of social media on communication and how traditional forms of communication are disappearing.

Written by Mizuki Matsui
Edited by Catherine Mwase

Festival's Feet on the Street
Partner information

Over nine days in September, the London Design Festival features over 400 events which take place across London, showcasing the city's pivotal role in global design.

The centerpeices of the Festival are our commissions, the Landmark Projects created with the help of our generous supporters. The London Design Festival 2016 has over 80 Volunteers from across the globe who will greatly impact on the Festival experience for all who visit.

Festival's Feet on the Street 2016, features articles posted by the volunteer team. With unique, first-hand insights into events, seminars, workshops and installations across the capital, this group of volunteers generously bring their diverse perspectives to the Festival and will uncover unique discoveries from Design Destinations, Districts and beyond.

Enjoy this series of news articles that will cover events across London's best-loved public spaces including the Festival hub at the Victoria and Albert Museum, The inaugural London Design Biennale at Somerset House, and many more.