The demand for small runs of semi-handmade quality products is increasing. Ascetic, oriented towards basic needs and functions, a smart aesthetic, not focusing on luxury – these are the intrinsic qualities of Estonian design.
The most well-known furniture and lighting designers (Maile Grünberg, Toivo Raidmets, Tarmo Luisk, Tõnis Vellama, Johanna Tammsalu etc) present outstanding lighting, high quality sofas with a touch of vintage (Oot-Oot), modern chairs, wooden pavilion (Tarmo Piirmets), recycling parquet (Elmet Treier), solar powered scooter e-Roll by Üllar Karro.
The exceptional craft skills are demonstrated by glass designers (Annkris Glass), ceramicists (Raili Keiv), designers of leather goods (Stella Soomlais, Kärt Põldmann, Piret Loog) textile designers who (Mare Kelpman), in addition to traditional solutions, create acoustic (Monika Järg) and light conducting textiles (Kärt Ojavee).
(Stand IP314. Estonian Design House POP-UP SHOP at Hoxton Gallery Sept 18-21)
Estonian Association of Designers (EAD) is an association connecting and representing Estonian designers, with an aim to support design in the broader sense of the concept. The organisation established in 1989 today brings together 145 experts in product, furniture, fashion, textile and graphic design. EAD focuses on improving the professional skills and vocational knowledge of designers and stands for the rights of its members. In the Estonian society EAD is known as the promoter of design awareness. EAD is constantly introducing the essence of design and the changes in design discipline. EAD has initiated Estonian design policy and has being involved in culture policy. EAD is organizing design festival Disainiöö, is giving product design award Bruno and has established Estonian Design House with its showroom.