by Decorex International
To welcome in its 40th year, Decorex brought together its friends – old and new – at Syon House to celebrate the past, present and future of design. A decadent banquet was recreated in Syon House’s Robert Adam’s state dining room for the industry’s creative elite – Hassan Abdullah, Sophie Ashby, Anna Burles, Luke Edward Hall, Simon Hamilton, Dan Hopwood, Victoria Meale, Marcin Rusak, Francis Sultana, Sue Timney, Joanna Wood and Freddy van Zevenbergen – who came together to re-enact a magnificent tableau vivant for the show’s photoshoot and creative campaign.
From the outset, Decorex has had collaboration at its core. Since its inception in 1978, Decorex which launched its partnership with the IDDA, has brought high-end trade buyers and luxury manufacturers together to form a community that has become the very essence of this internationally renowned event. Through design, art and fashion, collaborations between designers and manufacturers have produced some of the most surprising and inspirational creations to date.
An understanding that generosity of time and knowledge is embraced within these concepts illustrates once again, that this is a theme at the very beating heart of our industry. The spirit of partnership for which Decorex is known has inspired this year’s focus on Collaborations, past present and future, which will see a number of exclusive projects realised.
Featuring more than 400 of the most recognised and emerging exhibitors world-wide, including rising numbers of new participants, this esteemed event is the only one of its kind for the high-end interiors market.
The show’s 2017 edition will also include a number of notable feature spaces and will see the return of Future Heritage: the acclaimed display of work by some of the leading emerging names in British craft. Curated by renowned design and applied arts critic, Corinne Julius, Future Heritage will feature new work exclusively commissioned for the show. This year makers will include designers Helen Carnac, David Gates, Simon Hassan, Merel Karhof, and Naomi McIntosh.
The highly acclaimed talks programme will also offer visitors to the show an extensive series of insightful debates that will explore industry relevant topics through debates and discussions hosted by experts from the world of design.