LDF’s Shoreditch Design Triangle offers OPTICALITY, a 1960’s inspired Op Art installation, by British Product Designer Lee Broom, in his flagship Shoreditch store. Travel through a thought-provoking and surreal illusion showcasing the stunning Optical Collection.
Located on Rivington Street in East London, Lee Brooms Opticality, an experimental Op Art installation, takes the visitor on a journey into a fascinatingly immersive and monochrome environment. Stepping into Lee Brooms transformed Shoreditch store, you are greeted by a small yet sophisticated waiting room, giving you an introductory nod to the impending futuristic installation. The environment is powerfully calm; a candle burning quietly in the corner is complimented by chiming music, delicately playing in the background. Given the fragility of the installation, it is sensibly suggested that only two people go into the installation room at a time, creating suspense and building excitement in the queue.
Entering the space, a feeling of joy emerges as you digest the sudden notion of being on a different planet. An abundance of mirrored layers offers an alluring perspective into a monochromatic and infinitive environment, where various light sources offer narrative through the use of a subtle, layered composition. Each light source is positioned at varying levels, which adds to the optical illusion, created eloquently from opaque glass and black satin spun steel. Inspired by the monochrome graphics of the 1960’s, Broom’s installation captures simplicity at its finest, offering a sense of chaotic satisfaction, contrasting from black to white. As you turn to the end of the room, away from the ambient landscape, a white doorway emerges from the end of a striped path which adds a mysteriously playful element to the constant unfolding narrative.
Visiting Lee Broom’s installation certainly introduces a unique perspective on ‘light’ and fascinatingly allows you to consider, for a moment, how much a light source can effect your thoughts. It takes you back to the basics of life; lightness, darkness and ultimately the place in which you stand. Spheres of balancing lamps remind you of the planet in which you inhabit and the narrative of your own journey. Definitely not one to be missed, visit Lee Broom’s installation, part of the Shoreditch Design Triangle, until Sunday 25th September, 6pm GMT.
Additionally, see more of Lee Broom’s work at www.leebroom.com
Written by Kerry Squires
Edited by Catherine Mwase
Over nine days in September, the London Design Festival features over 400 events which take place across London, showcasing the city's pivotal role in global design.
The centerpeices of the Festival are our commissions, the Landmark Projects created with the help of our generous supporters. The London Design Festival 2016 has over 80 Volunteers from across the globe who will greatly impact on the Festival experience for all who visit.
Festival's Feet on the Street 2016, features articles posted by the volunteer team. With unique, first-hand insights into events, seminars, workshops and installations across the capital, this group of volunteers generously bring their diverse perspectives to the Festival and will uncover unique discoveries from Design Destinations, Districts and beyond.
Enjoy this series of news articles that will cover events across London's best-loved public spaces including the Festival hub at the Victoria and Albert Museum, The inaugural London Design Biennale at Somerset House, and many more.