For the show's 23rd edition, this year's ‘Elements’ theme encapsulates the fundamentals of design
Each year 100% Design adopts a theme, which is reflected across its installations, features, talks programmes and show design. For 2017 this is ‘Elements’, which considers everything from the fundamentals of design to the component parts that make up a product, the materials used to the stories and processes of development. 100% Design is the place that design comes to do business at London Design Festival. Last year’s show again showed an increased attendance, with 27,387 delegates representing a combined spending power at £3.9 billion, reflecting the show’s highly professional, international audience. 100% Design is the only independently audited show during London Design Festival. With the latest UK product launches from an extraordinary array of brands and designers, 100% Design occupies a crucial place as the commercial heart of design in the UK. With five distinct sections, Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands, 100% Design is unique in its cross-sector appeal to professionals including interior designers, architects, specifiers and dealers.