As the show continues to evolve, Max Fraser will be guiding the 100% Design team across content and creative show elements whilst curating an installation for the show
We are delighted to announce the appointment of leading design journalist Max Fraser as the show’s Content Editor. The UK's largest trade show for architects and designers returns for its 23rd edition to Olympia London from 20-23 September. Fraser will add to the show’s critical and curatorial clout, producing features and installations inspired by this year’s theme, Elements. He is a dynamic new figurehead for the show alongside Media 10’s Daren Newton who oversees the show’s business development and exhibitor relations. He will retain the same position as Content Editor on Clerkenwell Design Week, a showcase of leading UK and international design brands presented in showroom events, exhibition and installations that take place across the area 23-25 May 2017.
Max Fraser comments: “100% Design was the first design exhibition of its kind in London and I’ve witnessed it grow up from its early years. My involvement has been multifarious, from initially visiting as a curious young visitor before eventually being part of the advisory committee then collaborating with the show as a strategic partner during my time working at the London Design Festival. Today, my work as a journalist and consultant takes me around the world and I hope to bring some of those findings back to London. As the show continues to evolve in its latest home at Olympia, I will be advising the 100% Design team across the content and creative elements with a particular focus on the main exhibition feature.”
Daren Newton, Managing Director, 100% Design and Clerkenwell Design Week, adds: “I am delighted that Max joins the team of 100% Design. In the new dual structure Max will drive the content and creative sides of the show while I will lead the business development. I have worked with Max on many projects in the past and he has always brought an exciting energy to any project he’s been involved in.”
Max Fraser works as a design commentator across the media of books, magazines, exhibitions, video, and events to broaden the conversation around contemporary design. He delivers content and strategy for a variety of public and private bodies in the UK and abroad.
He is the author of several design books including Design UK and Designers on Design, which he co-wrote with Sir Terence Conran. He owns Spotlight Press, a publishing imprint. Recent titles include London Design Guide and Dezeen Book of Ideas. As a journalist, he contributes to publications including Newsweek International, Financial Times, CNN Style and Wallpaper*. He worked as the Deputy Director of the London Design Festival from 2012-2015.