￼The twelfth London Design Festival took place over nine days, 13-21 September 2014 and boasted a programme of 395 events staged by 270 partner organisations. Festival audiences were significant, with an estimated direct audience of over 350,000 people, from over 75 countries with a wider audience of over 1m people coming into contact with the major public commissions.
Over 2000 international design businesses took part, including exhibitors at the five Design Destinations: 100% Design, Decorex International, designjunction, Focus/14, Tent London & Superbrands London. Partners ranged from emerging design studios to established international designers; from major institutions to sole traders, all showing off their latest ideas and many launching products.
￼￼This year, the Festival collaborated with Airbnb to bring a interactive project to life in London’s Trafalgar Square. ‘A Place Called Home’ brought together Jasper Morrison, Patternity, Raw Edges and Studioilse to create their own interpretation of home.
￼The Festival also continued its collaboration with the Victoria and Albert Museum. As the central Hub location for the Festival for the sixth year, the V&A housed a broad range of commissioned activity spread throughout the Museum, which included installations, events, talks and workshops. During the 9-day Festival week, the V&A received 106,929 visitors, the highest average figure ever seen at the London Design Festival at the V&A.
Projects at the V&A included designers Edward Barber and Jay Osgerby collaborating with BMW to create ‘Double Space’, a remarkable a kinetic installation, glass artist Jeremy Maxwell Wintrebert working with Perrier-
Jouët to create a bold installation of multi-coloured mouth-blown glass cylinders, a David David mural with Johnson Tiles, Michael Anastassiades’ lighting installation Ama 2014, Candela, an immersive light installation by Felix de Pass, Michael Montgomery and Ian McIntyre in partnership with Officine Panerai and Crest by Zaha Hadid. Sir Terence Conran and the London Design Festival also teamed up with the American Hardwood Export Council (AHEC) to invite 10 design legends to collaborate with 10 emerging talents, and the resulting pieces were displayed on the Architecture Landing.
The third Global Design Forum took place from 15-19 September in partnership with a number of prominent venues across the city including the V&A, Southbank Centre, Royal College of Art and Central Saint Martins.
Brothers Ronan and Erwan Bouroullec were announced as the winners of this year’s prestigious Panerai London Design Medal. Richard Rogers was awarded the Coutts Lifetime Achievement Medal, Nicolas Roope was awarded the Perrier-Jouët Design Entrepreneur Medal and Roland Lamb was awarded the Swarovski Emerging Talent Medal.
￼￼￼The 2014 edition of the London Design Festival attracted a larger number of International press than any previous edition. Reflecting the Festival’s global audience and recognition, we welcomed press from over 34 countries, from Asia to the US and a range of VIP press from Europe. The London Design Festival website had more than 330,000 sessions with 1.25m page views during the Festival period. The #LDF14 hashtag received a reach of 27.5m. An online community of 277,236 followed regular newsletters and information on the Festival’s social media channels.