Workshops & Wine/Type Tasting in Bankside




Wed 12pm - 1pm, 2pm - 3pm, 5pm - 6pm, 7pm - 8pm, 9pm - 10pm, Thu 7.30pm - 9.30pm

Ticketed Event

'What’s Your Type?' Workshops bursting with fun games & demonstrations that teach you the personalities of fonts & how to choose them. 'Do You Judge a Wine by its Label?' Find out what type tells you about a wine & how it can transform your experiences (along with jolly nice Laithwaite’s wine).

Type Tasting founder Sarah Hyndman is on a mission to make typography accessible and exciting for everybody, not just designers. Sarah has created a programme of four exciting Type Tasting events for the London Design Festival this year. Each event takes a unique approach to exploring type: DISCOVER how it influences us as type consumers; CREATE customised letterforms from different times in history; LEARN how to choose fonts and use type to communicate effectively; TASTE the connection between type and all your senses (whilst enjoying delicious wine).

Wine and type tasting evening
Thursday 22nd September, 7.30pm – 9.30pm (sold out)
Tuesday 27th September, 7.30pm – 9.30pm, £30
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA

A unique and enlightening wine/type tasting experience. Come on a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink. How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and will be co-hosted by Grant Hedley the wine tasting expert (tough job) with Laithwaite’s. The event will be held in the beautiful Laithwaite’s Arch store. This family owned, independent wine merchant has been finding some of the most exciting and enjoyable wines in the world for the last 50 years.

"Frankly brilliant idea of combining a type workshop with a wine tasting" It's Nice That
“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface” Digital Arts
“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

1 hour Workshops
Wednesday 21st September at 12pm (sold out), 2pm, 5pm, 7pm (sold out), 9pm, £15
Bedales Borough Market, 5 Bedale St, London SE1 9AL
(No experience needed, booking is essential)
An intensive and fun one-hour workshop designed to demystify typography and to give you a system for choosing fonts with confidence.

Take part in experiments as you create your own set of tasting notes based on latest research results. Become part of the discovery process as we prove that a typeface can transform the meaning of your words—that it’s not just what you say it’s the way that you say it.
• LEARN an easy 3-step process for choosing a typeface.
• FIND OUT why different fonts are suitable for different occasions.
• UNDERSTAND how a font can look cheap, expensive, calm, angry or even alter your experiences.
• CREATE your own ‘tasting notes’ to refer to when choosing fonts.
• TAKE HOME tasting notes, certificate, spot prizes and a type sampler.

Type Tasting is involved in extensive research quantifying how we respond to different typefaces. This workshop is based on results, not opinions; you will learn how to use this knowledge to make confident font choices. “Type Tasting surveys have given the graphic design community comprehensive information to use as hard evidence” Communication Arts magazine.

This workshop is ideal for students, designers who would like a refresher based on research, startups branding their business, and the typographically curious.
Spot prizes include books and tickets to the Museum of Brands in Notting Hill. You can also take home a printed Fontsmith type specimen along with a certificate and tasting notes.

Tate Modern
The Terrace shop
Friday 16th September
6–7pm drop-in games and demonstrations
7–7.45pm talk and book signing

Join Sarah Hyndman, author of 'Why Fonts Matter', for a selection of Type Tasting games and demonstrations followed by a talk and book signing. What does your choice of font say about your personality? Which typefaces you would date, ditch or be ‘just good friends’ with. Can a font make a product look expensive or change what it smells or tastes like?

“A fascinating insight into how type can influence our feelings, our senses, and even our taste” Professor Charles Spence, University of Oxford
“Most books about fonts are written for designers, Sarah brings the power of fonts to everyone” Patrick Burgoyne, Creative Review

Could you make a letter look like it is swaggering straight out of the Wild West of a century ago, or like it has travelled from the era of fairy tales and knights in shining armour, or like it has been beamed down from a space ship in the future? Drop in and customise a letter to recreate a moment in time—past, present or future. Please add your completed letter to the display on the wall, which will grow throughout the weekend to create an exciting, evolving collection designed to transport viewers through time and typography. We'd love you to share a photo of your letter on social media with #TimeType.

17th and 18th September at the V&A, Free, drop-in session, no booking necessary.
Find out more:

Download the programme of Type Tasting events:
(Photos from Type Tasting at the V&A for LDF 2015 by David Owens)

Type Tasting

Type Tasting is changing the way we think and talk about typography by making the topic accessible and exciting for everybody. This is done with originality, humour, science and a dash of theatre.

Type Tasting was established in 2013 by Sarah Hyndman, a graphic designer, writer and public speaker who is known for her interest in the psychology of typefaces and for her ongoing research.

Sarah is interested in the user experience (not the mechanics) of type and takes the viewpoint of the type consumer. Research topics include profiling the personalities of typefaces to create a shared resource for choosing fonts; identifying typefaces that evoke mood, energy or skill; and evaluating crossmodal (or multi-sensory) interactions with typefaces and design.

Her first book, Why Fonts Matter, was published earlier this year by Penguin/Random House. She is in the process of writing two more books and collaborates with the Crossmodal Research Laboratory, Oxford University.

Sarah has given a TEDx talk, spoken at South by Southwest (SXSW) in Austin, Texas, TYPO in San Francisco where one reviewer called her a “game-changer”, Ampersand in Brighton, Nicer Tuesdays for It’s Nice That, been interviewed on BBC Radio 4’s Saturday Live and Today, and has appeared on Channel 4’s Sunday Brunch. Type Tasting has been featured by CNN, FT and Wired.

TEDx talk
Nicer Tuesdays for It’s Nice That
BBC Radio 4’s Saturday Live
BBC Radio 4’s Today

Type Tasting at the V&A for LDF 2015
Dalston Type Safaris

Why Fonts Matter
Crossmodal Research Laboratory, Oxford University

South by Southwest (SXSW)
TYPO in San Francisco

Channel 4’s Sunday Brunch

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