Multiplex by Tom Dixon

Sep-Oct

18-15

2015

11am-7pm, Mon to Sat. 12pm-6pm, Sun.

Free Event

http://www.tomdixon.net/uk/multiplex

Pop-Up Shop

This autumn Tom Dixon presents MULTIPLEX at the Old Selfridges Hotel, an immersive, multi-sensory department store of tomorrow. MULTIPLEX brings together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel.

This autumn Tom Dixon presents MULTIPLEX at the Old Selfridges Hotel, an immersive, multi-sensory department store of tomorrow.

Held to coincide with four of the most important events on London’s creative calendar – London Fashion Week, London Design Festival, the BFI London Film Festival and the Frieze art fair – MULTIPLEX brings together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel.

At MULTIPLEX, Tom Dixon and his multi-disciplinary collaborators will create a new kind of retail space – where powerful experiences, bespoke services and unique products come together.

The event will be hosted in The Old Selfridges Hotel, a 20,000 square foot site attached to the iconic Selfridges department store in central London. Visitors will be able to explore departments dedicated to technology, home, fashion, beauty, jewellery, as well as a food hall. The site will also host an eclectic range of events, installations, pop-ups and interventions.

Tom says: ‘The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future. The Multiplex is a prototype shop for the future, a multiple stage for new ideas. Just as in the modern world, the artificial distinctions between Designers, Artists, Manufacturers, Wholesalers and Retailers, Communicators, Entertainers and Customers blur, merge and get redefined. The space becomes a resource for working, playing and entertaining, for inspiration and for business, a platform for superior broadcasting of brands and ideas and a temporary central London entertainment space for new commerce.’

Tom Dixon Multiplex
18th September to 15th October

http://www.tomdixon.net/uk/multiplex

Established in 2002, Tom Dixon is on a mission to design, illuminate and furnish the future with innovative lighting, furniture and accessories of longevity, simplicity and a materiality inspired by Britain's unique heritage. New collections of lighting and furniture are launched bi-annually at the Milan Salone and London Design Festival with product sold across 65 countries. In 2012 our new accessories range launched, a collection of accessories, gifts and design objects. New collections are shown biannually at Maison et Objet in Paris.

Tom Dixon is an internationally renowned British Designer. Infamously ‘self-taught’, Tom rose to prominence in the mid 1980’s going on to work for global design giants including Italian brand, Cappellini. He set up the Tom Dixon brand in 2002, creatively directing the lighting and furniture brand and also Design Research Studio, the interior design practice within the business, specializing in high concept interiors, large scale installations and architectural design. In 2000 Tom’s work was recognised by the award of an OBE from Her Majesty the Queen.


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