A Smile in the Mind Exhibition




Mon - Sat 9.30am - 9pm, Sun 11.30 - 6pm

Free Event





Created by The Partners and part of the series curated by Futurecity at The Gallery at Foyles, the exhibition explores the use of wit in design and branding. Based on the updated design book ‘A Smile in the Mind’, it shows how wit powers the world’s biggest brands and most memorable creative work.

This exhibition shows first hand, how wit powers the world’s biggest brands and its most memorable creative work. Created by The Partners as part of the series curated by Futurecity at The Gallery at Foyles. It is based on the recent update of ‘A Smile in the Mind’, a seminal graphic design book by Beryl McAlhone and David Stuart and updated by Greg Quinton and Nick Asbury. It includes original works by many leading designers and artists including Noma Bar, Robert Brownjohn and Dominic Wilcox among others.

The Partners

The Partners
With studios in London, New York and Singapore, The Partners creates, cultivates and inspires brands for those who aspire to lead. Whatever their ambition. Founded in 1983 and part of the WPP Group.

For 30 years we have pursued an ambition to be the world's most creative agency.

Futurecity develops cultural visions for the urban realm. It creates the partnerships, research and projects that invigorate public space, and shape our cities for the future. Founded by Mark Davy in 2007, Futurecity works internationally to connect urban development with artists, curators, galleries and cultural institutions. From commissioning major art works to delivering cultural programmes for entire districts, Futurecity operates between art and other disciplines, whether science, architecture or technology. As curators delivering major projects from inception to completion, Futurecity is interested in championing artists who are changing the way culture is presented in an urban context. futurecity.co.uk

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