The Scarcity Project





The Scarcity Project is a major installation by Paulo Goldstein at Central Saint Martins. Answering the question: "What if instead of adding, one redistributes what is there already?", the final room is a brilliant demonstration of how creativity might be exercised under conditions of scarcity.

The Scarcity Project is a major new commission at Central Saint Martins that will be launched during the London Design Festival. Based on his recent research into scarcity, Head of College Professor Jeremy Till commissioned Paulo Goldstein to rescue an unoccupied space in the new building at Kings Cross.

Goldstein is a recent CSM graduate in industrial design, whose project Repair is Beautiful was widely publicised and exhibited. For The Scarcity Project, Goldstein has collaborated with a range of other designers, who hunted down discarded artifacts around London, and reimagined them for the final room. The project provides important pointers as to how designers might operate under conditions of scarcity, shifting from hairshirt principles of austerity to a joyful celebration of restarted stuff. The Scarcity Project will become the College’s front parlour, but will be open to the public for this event in the London Design Festival, showing the work in progress and an opportunity to meet the makers.


1. Paulo Goldstein is on
2. The Scarcity Project is documented on
3. Jeremy Till’s scarcity project is documented on (beta version only)

Central Saint Martins

Central Saint Martins is one of the world’s leading centres for art and design education, a reputation based around the achievements of its graduates and the creative energy of its current staff and students.

The College brings a broad range of art and design activities together in an extraordinary new building, voted the world’s best higher education building in 2012. The building allows the exchange of ideas and techniques across disciplines, acting as a huge workshop of thinking and making, underpinned by a strong research base and exceptional technical resources. Central Saint Martins is centred around nine programme areas:

Ceramic, Product and Industrial Design
Culture and Enterprise
Drama and Performance
Graphic Communication Design
Spatial Practices
Textiles and Jewellery
Foundation Studies and Access to HE

These programmes share an approach of exploring the boundaries of their discipline; our students and staff are continually curious and always restless in developing beyond the accepted norms of their subject, so the work emerging from Central Saint Martins is at the forefront of its area. Central Saint Martins inspires its students and staff to be alert to new approaches and ideas; the resulting journey can be challenging but is never dull.

This forward-looking approach places Central Saint Martins at the heart of London’s dynamic creative scene. All of our courses have strong links with practice and industry through visiting lectures, live projects and tutors who are leading practitioners. In any one-month numerous people, events and exhibitions pass through Central Saint Martins, enriching the core curriculum in multiple ways and making it a major force in the art and design world. Students from all over the world come to join us in this exciting adventure. You could be the next. Be brave and do what you love.

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