Panel Discussion: The Power of Packaging





Talk / Seminar

Packaging is a key corner stone as part of our everyday living – are we aware of the influence it has to shape what we aspire to and change what we buy?

The Power of Packaging: Packaging subtly infiltrates our lives on an everyday basis – are we aware of its ability to influence what we buy, or change our associations with brands? We explore the power of packaging design, and how it will adapt in the future for an increasingly digital world. Panelists include designers Emma Follett from Design Bridge and Mike Beauchamp from Pearlfisher, Bulletproof strategy director Ed Silk, and packaging specialist Daniel Mason, who has worked on record sleeves for artists such as Led Zeppelin, Björk and Aphex Twin. Panel chaired by Design Week deputy editor Sarah Dawood.

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