Otl Aicher's Isny

Sep

16-24

2017

Exhibition

German designer Otl Aicher is best known for branding Lufthansa, the 1972 Munich Olympics and founding the influential Ulm School. His work for Isny Im Allgäu pushed the boundaries of how a small town could represent itself through design. Nearly 40 years later, we revisit the iconography of Isny.

German designer Otl Aicher is best known for branding Lufthansa, the ’72 Munich Olympics and founding the influential Ulm School. His work for Isny Im Allgäu pushed the boundaries of how a small town could represent itself through design. Nearly 40 years later, we revisit the iconography of Isny.

Isny is a pleasant town in the Allgäu region of southern Germany. Tourists flock here in summer to cycle through its soft Alpine foothills and in winter to ski, both downhill and cross country. When Aicher was commissioned in the late 1970s to create an identity concept for the tourism bureau, his vision was a far cry from the pastoral landscapes and medieval architecture that Isny is known for.

Stark, reductive and entirely black and white, Aicher applied the same systematic thinking that garnered him international recognition for the Munich Olympics to the town of Isny. He distilled the town into 120 pictograms, which, although a striking example of his German Modernist approach, are still unmistakably Isny.

Otl Aicher’s Isny examines this juxtaposition, and looks at how a series of pictograms from the early 80s continues to give Isny global importance. With help from a Munich collector, the Ulm School archive and Aicher’s son Florian, this exhibition pieces together the most comprehensive demonstration of Otl Aicher’s vision for Isny ever to be seen in the UK.

dn&co

dn&co is a brand and design consultancy inspired by culture and place.

Over the last decade we have worked with some of the world’s leading architects, developers, planners and cultural leaders to create meaningful destinations — branding architecture, workplaces, fashion, retail, and restaurants, through to entire towns and neighbourhoods.

Our design work spans brand identity, print, publishing, digital, film and exhibition design. An unapologetically modern aesthetic combined with a passion for place and architecture ensures we create work that is original, appropriate and enduring.

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