Going Global - Advertising Works UK China 2010

Leading UK and Chinese representatives will speak on:

The economic importance of the UK’s creative industries on the global stage
China Mobile - a Chinese brand perspective on entry into the UK market
HSBC - How the UK manages a global brand
The DNA of Creative Britain
The opportunity for Chinese brands to go global
The impact of technology on creativity
Beijing to London - the countdown to the 2012 Olympics

The event is aimed at Chinese brands, advertising agencies, Government and anyone interested in China and/or the creative industries. There will be Mandarin interpretation throughout.

20 places are available to the public free of charge on a first come, first served basis. Please contact Pamela Perl, IPA Executive - pamela@ipa.co.uk ; T. 020 7201 8209