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London Design Festival at the V&A
God is in the Details

14 Sep 2013 to 22 Sep 2013
10am - 5.45 Monday - Sunday
Free Event
Supported by Swarovski
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When the legendary German architect Ludwig Mies van der Rohe coined the now famous phrase “God is in the Details” he encouraged his audience to live and work in a thorough manner and to take note of details, no matter how small they may be...

Mies van der Rohe’s words are just as resonant today with designers all over the world working across all manner of disciplines. While detail matters, much of it we barely notice - even in the context of a museum where objects are intended to be observed at length and up close.

The London Design Festival has collaborated with Swarovski to set a group of influential designers a challenge on the theme of detail. Each designer has selected an object from the V&A’s extensive collections, forming a multi-site exhibition within the V&A’s galleries. Positioned next to each chosen object is a viewing point constructed from Swarovski specialist lenses, which has been installed to magnify the highlights or curiosities within each piece’s design. The detail might be hidden; it may be in a combination of objects, an uncovered texture, or it may reveal or redefine a gallery view.

“Magnifying inspiring details is a simple yet extraordinary concept, because really looking at something means seeing it in an entirely different way. God Is in the Details invites us to look at some of the V&A’s greatest treasures as if for the first time, taking us on a fascinating and enlightening journey of discovery.”
- Nadja Swarovski, Member of Swarovski’s Executive Board

The choices are incredibly personal; the designers themselves include practitioners from a number of different fields including jewellery, architecture and industrial design. Included in the group of designers are the likes of Paul Cocksedge, Tom Dixon, Amanda Levete, Faye Toogood, Stephen Webster and Osman Yousefzada who have honed in and handpicked objects representing everything from the iconic to the obscure. The project invites visitors to embark on a more intense experience of the Museum’s collections; a ‘journey of detail’ to discover features that they may have otherwise overlooked.

Pick up a map from the front desk of the V&A.

London Design Festival at t...
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The London Design Festival at the V&A

For 2016, the Festival will continue its unique collaboration with the world’s leading Museum of art and design. As the central hub location for the London Design Festival for the seventh year, the V&A will again house a broad range of commissioned activity which will be spread throughout the Museum and include installations, events, talks and workshops.