Fast forward Fiorucci: reinventing graphic heritage for the 21st century





Ticketed Event

Victoria and Albert Museum, Hochhauser Auditorium, Sackler Centre for arts education

- How to reinvent a graphic-led brand without rehashing it 
- Designing a destination store in Soho for millennial London 
- Forging Fiorucci’s graphic future on-line, in-store, with tech accessories and on social media  
- How can design save bricks and mortar retail?

More than 30 years ago Janie Schaffer launched the high street underwear chain Knickerbox with her husband Stephen. Later she moved to America to take an executive position at Victoria’s Secret, before returning to Britain to buy the iconic jeans brand Fiorucci, which will relaunch in September with a three-storey destination shop in Soho. 

London Design Festival

Over nine days in September, the London Design Festival feature hundreds of events taking place across London, showcasing the city's pivotal role in global design. The London Design Festival 2018 will be held 15-23 September, featuring over 400 Partners, Landmark Projects, and V&A Commissions.

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