Double Space for BMW - Precision & Poetry in Motion

Sep

13-21

2014

10am - 5.45 Monday - Sunday

Free Event

Supported by BMW, on display 13 September – 24 October

http://www.vam.ac.uk/whatson/event/3654/double-space-for-bmw-precision-poetry-in-motion-5173/

http://www.bmwgroup.com/

V&A Commission

Designers Edward Barber and Jay Osgerby have collaborated with BMW to create a remarkable and memorable experience in the V&A’s Raphael Gallery.

Sharing a fascination with the aesthetics of motion and the idea of an experiential installation, Barber & Osgerby designed ‘Double Space for BMW’, a kinetic sculpture that creates an immersive experience for the viewer.

Barber & Osgerby have long been inspired by aerospace, automotive and maritime engineering and their V&A project reflected this interest. Two mirrored silver structures were suspended in the centre of the gallery and epitomised BMW’s own technological innovation and precision. The choreographed movement of the giant structures distorted the view of the Raphael cartoons on display, the architecture of the room and the viewer’s perception of the space.

Edward Barber & Jay Osgerby commented:
“The dramatic scale and complexity of this commission makes it a real challenge and is an amazing opportunity for us to further explore themes of movement and performance. We believe this collaboration with BMW will celebrate the paintings and the architecture by creating an immersive and memorable experience, offering a totally new perspective on the world famous Raphael Gallery.”

Adrian van Hooydonk, Senior Vice President BMW Group Design:
“For BMW Group customers, design is the number one reason for buying a vehicle. On that basis, we promote an active design culture and are involved in high-profile events such as the London Design Festival. We are delighted to be actively supporting this year’s Festival. Our partnerships with internationally renowned designers are always an inspirational experience for the entire BMW Group design team. And that goes for this year in particular, which sees us displaying the installation Double Space for BMW designed by Barber & Osgerby in what promises to be an extraordinary experience.”

Karim Habib, Head of Design BMW Automobiles:
“We are passionate about the aesthetics of motion, an experience which BMW Design translates into technical precision and poetic meaning. Barber & Osgerby reflect the design philosophy of the BMW brand in a kinetic installation: with its unusual dimensions, Double Space for BMW opens up new perspectives within the V&A’s Raphael Gallery while at the same time forging an alluring union of past and present.”

London Design Festival at the V&A

The London Design Festival at the V&A

For 2017, the Festival will continue its unique collaboration with the world’s leading Museum of art, design and performance. As the central hub location for the London Design Festival for the eighth year, the V&A will again house a broad range of commissioned activity which will be spread throughout the Museum and include installations, events, talks and workshops.

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