Designer Souvenirs at the V&A Shop




10am - 5.45pm; Friday: 10am - 10pm

The London Design Festival and the V&A have collaborated with leading London-based designers to create a collection of contemporary, design-led souvenirs celebrating the capital.

The collection includes a simple three piece souvenir by architecture studio AL_A, based on the sinuous form of the River Thames that units and divides London; a graphic tubular matchbox and striped pencil by design duo Loris&Livia, who paid homage to the often-overlooked Belisha beacon that is used to mark pedestrian crossings; a collection of playful everyday products by leading design consultancy Pentagram, including a series of Cockney rhyming slang beer mats and an eye-catching Corian clock that marks the time with London postcodes; and a set of colourful magnetic shapes that can be used to construct London words or objects, such as Big Ben and a double-decker bus, by graphic designers Kellenberger White, who were inspired by Bruno Munari’s 1960’s font-based game, ABC con fantasia.

These souvenirs, amongst others, are available to purchase in the V&A Shop, where they are displayed on a purpose-built Corian cabinet designed by Loris&Livia and also available online at

A variety of London Design Festival merchandise is also available.



London Design Festival at the V&A

The London Design Festival at the V&A

For 2017, the Festival will continue its unique collaboration with the world’s leading Museum of art, design and performance. As the central hub location for the London Design Festival for the eighth year, the V&A will again house a broad range of commissioned activity which will be spread throughout the Museum and include installations, events, talks and workshops.

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