Designer Souvenirs at the V&A Shop




10am - 5.45pm; Friday: 10am - 10pm

The London Design Festival and the V&A have collaborated with leading London-based designers to create a collection of contemporary, design-led souvenirs celebrating the capital.

The collection includes a simple three piece souvenir by architecture studio AL_A, based on the sinuous form of the River Thames that units and divides London; a graphic tubular matchbox and striped pencil by design duo Loris&Livia, who paid homage to the often-overlooked Belisha beacon that is used to mark pedestrian crossings; a collection of playful everyday products by leading design consultancy Pentagram, including a series of Cockney rhyming slang beer mats and an eye-catching Corian clock that marks the time with London postcodes; and a set of colourful magnetic shapes that can be used to construct London words or objects, such as Big Ben and a double-decker bus, by graphic designers Kellenberger White, who were inspired by Bruno Munari’s 1960’s font-based game, ABC con fantasia.

These souvenirs, amongst others, are available to purchase in the V&A Shop, where they are displayed on a purpose-built Corian cabinet designed by Loris&Livia and also available online at

A variety of London Design Festival merchandise is also available.



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