Brutal Simplicity of Thought: How It Changed the World

London Design Festival at the V&A

This display by M&C Saatchi celebrates moments when Brutal Simplicity of Thought ruled the world

Print this page

This display by M&C Saatchi celebrates moments when Brutal Simplicity of Thought ruled the world and showed that Nothing is Impossible.

Simplicity looks easy. It’s not. It’s easier to complicate than simplify. This exhibition brings to life stunningly simple examples of concepts that have changed the world – from God to the humble paper clip.

Based on the soon to be published book Brutal Simplicity of Thought, it aims to make us see everything afresh. It is the distillation, in words and pictures of the Saatchi approach.

Javascript is required to view this map.