bellwether : Food Trends is the first food trend book which gives an 18 month forecast of global macro and micro trends, plus emerging sectors.
Fashion houses have been producing trend watching data and lookbooks for so long that we think it’s time that food got the same treatment.
bellwether : Food Trends is a beautiful hard cover book of high resolution images, mood boards, industry quotes and research about food trends in the broadest context but with specific examples.
For us, food is fashion. Geo-politics, economics and ecological factors all shape what we eat and how we view food as part of our sustenance but also part of our aspirational, fashion landscape. Fashion in its broadest sense is unavoidable and influences almost all of our purchase decisions. bellwether : Food Trends is a valuable resource for more than just the food industry. Design practitioners and ad agencies who are involved in product or ideas, will benefit from the breadth of content, what will influence our aesthetic and how the possibility of those trends will shape our future.
Our launch at The SCIN Gallery will be a haptic and sensory experience of the chapter concepts of bellwether : Food Trends for Spring/Summer 2015.
Private View and Press Preview: Monday 16th September 7pm-9pm