From Art to Ad - About the moral, legal and aesthetic consequences of a current trend

A trend has emerged for existing artwork to be re-used or used as inspiration to communicate ideas commercially. This has perhaps been encouraged by social networking and file-sharing sites such as YouTube and Flickr. Whilst some artists find these tools can be used effectively to raise their profile, they may also leave themselves vulnerable to having their creative work copied. For example, independent film makers use such sites to access new audiences and promote their ideas and films. However, by doing so they also leave their work open to those in advertising who sometimes use sources such as YouTube for inspiration or to find existing artistic ideas which they can utilise to communicate a commercial message. Legally, there is a fine line between copying and being inspired by other people's ideas but such practice also raises moral and aesthetic questions.

Own-it has invited a panel of experts from both the advertising and film-making industries to discuss inspiration, copyright issues and the use of tools such as internet sites to promote creative work.

Speakers include:
Eliza Williams (chair), senior writer for Creative Review magazine. She also regularly contributes to other publications including Frieze and Art Monthly. Her book, This is Advertising, will be published by Laurence King Publishers in 2010

Charles Swan, heads Swan Turton's Advertising & Marketing and Photography & Visual Arts Groups and advises clients drawn mainly from the advertising, design and photography industries. Rated by Chambers & Partners as one of the three leading advertising lawyers in London, Charles is the Chairman of Adlaw International, a global network of specialist advertising law firms with members in 21 countries which he initiated in 1992.

Johnny Hardstaff, a director and designer. Represented by Ridley Scott Associates (London) and Little Minx (Los Angeles), Hardstaff has directed and designed innovative moving image work across a broad spectrum of both commercial and non-commercial strands of the visual arts. Mass media clients include Sony, Radiohead, Orange, Toshiba, Sony PlayStation and the BBC amongst others.

Matt Smith is Director of Strategy at The Viral Factory which he co-founded in 2001 with Ed Robinson. Since its inception, TVF has constantly pushed the boundaries of viral marketing, and has been behind many of the sector's biggest viral campaigns, working with clients like Samsung, Diesel, Activision, Skype and numerous others.

Panel discussion to take place between 6.30-8.30pm.

Admission is free, however places are limited. To reserve your place you must register and book via the Own-it website.