Hubb

Sep

16-24

2017

Installation

The Hubb, designed by AWMA is an integrated metaphor for bringing a community together in congregation, solitude, sharing and reflecting. Inspired by the Arabic word for love Hubb takes the traditional concept of a minaret and flips it; replacing the vocal call to a visual call to come together.

The Arabic word for love is Hubb, derived from the root word seed - that which has the potential to grow into something beautiful.

The Hubb is a public art installation that takes the traditional concept of a minaret and flips it and clads it in mirrors. This activates the ground making it accessible for individual reflection and replaces the vocal call to a visual call for congregational gatherings. The internal experience of the minaret is enhanced by spatial geometry, whilst externally reflecting its ever changing context. The Hubb will become an integrated metaphor of the power of bringing a community together in congregation, and in solitude, in sharing and in reflecting.

AWMA

AWMA is a London based multi-disciplinary design collective made up of four creatives from diverse personal backgrounds and professional fields.

The team dynamics sparked off from common interests in traditions, cultures, hobbies and current affairs, in order to see how creativity can bind together to create something bigger than the sum of its parts.

Creating and applying narratives across several mediums is at the heart of our philosophy, process and practice.

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