4 CORNERS : Design from the African Diaspora




Talk / Seminar

Launched by Jon Daniel and Design Week in February 2013, '4 Corners' is the first regular column by a mainstream publisher to showcase pioneering, emerging and established creative professionals from the African diaspora. This talk introduces select work from the USA, Africa, Europe & The Caribbean.

2013: Obama, the most powerful man on Earth, is of African origin and the shift of economic power from the western world to the emerging markets of Asia, Latin-America and Africa (where over 100 domestic companies boast revenues greater than $1billion) is in full effect. It’s all part of an African renaissance that has been taking place for several years. However rates of representation of black professionals within the creative and design sectors remain relatively low despite the increased intake at a student level in colleges and universities.

Against this backdrop, “4 CORNERS” was launched in partnership with the UK’s leading design news resource, Design Week as a pioneering, regular monthly column focused on highlighting the creative contribution of the global African diaspora. Its aims are to ENCOURAGE greater appreciation, participation and engagement of this diverse audience; CHALLENGE some of the misconceptions and perceptions that exist around African diaspora contribution to the global design landscape and visual communications industry; and PROVIDE inspirational, stimulating and dynamic content.

Now over 18 months old, it has proved to be a popular fixture in Design Week’s editorial repertoire and perfectly compliments its growth and transformation in readership from a primarily domestic UK audience to a greater international one.

Jon Daniel / Design Week

JON DANIEL is a British-born, award-winning creative of African Caribbean heritage. Classically trained as a graphic designer, Jon has worked primarily as an art director for many of London's leading advertising agencies, in a career spanning over twenty-five years. He has co-founded and served as Executive Creative Director with two creative companies. He is also a regular columnist for leading UK design publication, Design Week. And now, alongside his commercial work, Jon has also begun to forge a reputation in the cultural arena. Curating the successful "POST-COLONIAL: Stamps from the African Diaspora" and "JA50" exhibitions with global stamp emporium, Stanley Gibbons; creating a large outdoor display of his "Jamaicons" exhibition; as part of the Brixton Splash 2012 street festival; And more recently his AFRO SUPA HERO exhibition based on his personal collection of Black action figures and comic books was on display at the V&A Museum of Childhood from September 2013 til February 2014. Based in London, he is married with two children.

DESIGN WEEK has been a unique source of exclusive news, sharp commentary and top design jobs since its inception. Read by designers the world over, the depth of experience found in Design Week is unparalleled on the web. For more than 20 years they have been reporting on every aspect of the design industry - breaking news, uncovering the big stories and showcasing the best new international work. designweek.co.uk is a free-to-view news resource for the design community, which also includes an online archive accessible only to Design Week subscribers. It's audience comprises both creative professionals and students looking to access all areas of the design industry.

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