100% Norway is 10




Thurs 10am - 7pm, Fri & Sat 10am - 8pm, Sun 11am - 6pm

Free Event



This year we are thrilled to announce the most exciting line up yet for our tenth anniversary show. We’re also bringing the Sun all the way from Tromsø! Norwegian design is set to light up London like never before.

For a full decade, the annual 100% Norway exhibition has sourced and presented the very best contemporary product and furniture coming out of Norway. This year we are thrilled to announce the best and most exciting line up yet for our tenth anniversary show.

The theme, as decided by 100% Norway's longstanding curators Henrietta Thompson (London) and Benedicte Sunde (Oslo), is '10 x 10'. Celebrating our past and looking forward to the future in equal measure, the exhibition will present 10 designers that represent Norwegian design heritage (many of which have exhibited with 100% Norway in previous years); alongside 10 up and coming designers with an eye firmly on the future. As always, every product in the exhibition is a brand new design, the majority of which are to be launched for the first time at the exhibition.

This inspiring spectrum of designers and makers will see Norway’s design greats who have been producing fantastic, iconic products since the 60s and 70s, exhibited next to young talents so fresh some haven’t even quite graduated quite yet (although you'd never guess from the quality of their work).

In another first, this September 100% Norway is bringing the Sun to London. All the way from Tromsø in the North of Norway, this spectacular art installation promises to light up East London like never before!

Light and Nature are two overarching themes of the exhibition this year, the inspiration behind many of the products, as well as forming the basis of the look and feel of the show itself, which for the second year is being designed by London based Norwegians, Hunting & Narud.

100% Norway is hosted by the Norwegian Design Council, the Norwegian Ministry of Foreign Affairs and the Royal Norwegian Embassy in London.

London Design Fair

Launched in 2007, the London Design Fair has earned itself the reputation as the go-to trade show during the annual London Design Festival, hosting the single largest collection of international exhibitions, designers, brands, country pavilions, features and exhibitions throughout the festival.

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