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London Design Fair
100% Norway is 10

19 Sep 2013 to 22 Sep 2013
Thurs 10am - 7pm, Fri & Sat 10am - 8pm, Sun 11am - 6pm
Free Event
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This year we are thrilled to announce the most exciting line up yet for our tenth anniversary show. We’re also bringing the Sun all the way from Tromsø! Norwegian design is set to light up London like never before.

Liverpool Street, Shoreditch High St, Aldgate East, Old St

For a full decade, the annual 100% Norway exhibition has sourced and presented the very best contemporary product and furniture coming out of Norway. This year we are thrilled to announce the best and most exciting line up yet for our tenth anniversary show.

The theme, as decided by 100% Norway's longstanding curators Henrietta Thompson (London) and Benedicte Sunde (Oslo), is '10 x 10'. Celebrating our past and looking forward to the future in equal measure, the exhibition will present 10 designers that represent Norwegian design heritage (many of which have exhibited with 100% Norway in previous years); alongside 10 up and coming designers with an eye firmly on the future. As always, every product in the exhibition is a brand new design, the majority of which are to be launched for the first time at the exhibition.

This inspiring spectrum of designers and makers will see Norway’s design greats who have been producing fantastic, iconic products since the 60s and 70s, exhibited next to young talents so fresh some haven’t even quite graduated quite yet (although you'd never guess from the quality of their work).

In another first, this September 100% Norway is bringing the Sun to London. All the way from Tromsø in the North of Norway, this spectacular art installation promises to light up East London like never before!

Light and Nature are two overarching themes of the exhibition this year, the inspiration behind many of the products, as well as forming the basis of the look and feel of the show itself, which for the second year is being designed by London based Norwegians, Hunting & Narud.

100% Norway is hosted by the Norwegian Design Council, the Norwegian Ministry of Foreign Affairs and the Royal Norwegian Embassy in London.

London Design Fair
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Ten years in the making, 2016 marks the launch of the London Design Fair, the new umbrella brand that will include both Tent London & Super Brands London alongside, a growing host of international trade showcases.

In 2015, the London Design Fair hosted over 450 exhibitors from 29 countries, making it the most international fair of the Festival. Exhibitors included independent designers, established brands, and international country pavilions, such as 100% Norway, all of which were launching new products to the UK market.

To mark our 10th anniversary, and to accommodate continuing growth, the London Design Fair will grow to include an additional 3500sqm 3rd floor at the Old Truman Brewery in East London. As the trade destination of the annual London Design Festival, over 25,000 influential retail buyers, architects, interior designers, press, designers, and design-savvy public (weekend only) attend annually.

This year will see the introduction of two trade only days and further 10th anniversary celebrations, with top name designers, brands, and media.