2010 Kram/Weisshaar: Outrace

2010's spectacular Trafalgar Square installation was created by designers Clemens Weisshaar and Reed Kram, supported and enabled by Audi AG. Outrace allowed the general public to take control of eight industrial robots on loan from Audi's production line.

Visitors to the square, alongside the entire global web audience, were able to book a slot to interact with the installation via the specially built website, writing their own messages in the Trafalgar Square air.

By attaching light heads onto synchronized mechanical tentacles that are equipped with LED technology from the the Audi R15 race car (winner of this year's LeMans 24h), the installation ingeniously allowed users to trace light messages into the air in real time. As users wrote their messages, each unique light trace was recorded and uploaded to the web via HD cameras.